Senior spending power 

3.2 trillion in spending power. Baby boomers (1947-1964 birth) control over 50% of all the wealth in the US with a net worth of close to 79 trillion. Seniors have 5x the net worth of average American . By 2023 senior

4 out of 5 seniors have smart phones
They like free useful and valuable freebies
They respond to re targeting
Likely to respond to “reasons why” marketing

They like charts as well!